oden.house_002
Photography—Sage Duke
Graphic Design—Hunter Oden
Sign Manufacturing—Adams Signs
Chair Upholstery—Frankie Diaz
Merchandise—Ink! Custom Tees
Handle Barbershop specializes in classic style haircuts and shaves, offered in a unique and comfortable setting in the heart of downtown Little Rock, Arkansas.
The Handle brand identity pulls a lot of inspiration from the aesthetic of its space. Exposed raw materials and industrial beams are highlighted by an age-old type and color palette. All design decisions were made with timeless history in mind, as Handle was created with a deep respect for the history and craft of barbering.
{001} An overview of the shop designed by Lane Guthrie and Sage Duke, with leather upholstered barber chairs by Frankie Diaz, the "King of Custom Barber Chairs."
{002} Vertical outdoor signage angled on the edge of Sixth and Main and materialized by Redgie Adams and Jon Moore of Adams Signs.
{003} Primary logo lockup (top) and logotype (bottom) relying on a pairing of custom and classic glyphs.
{004} Pantone brand color palette from which all tints and shades are derived.
{005} Lifestyle Photography by Sage Duke, featuring Lead Barber, Cody Mayes.
{006} Detail of the Handle Raven on the outdoor vinyl window signage that faces the entryway.
{007} A detail shot of the brand mantra, a vinyl decal at the bottom of the door.
{008} Custom lettering in a full set of english uppercase characters, to be used for all headline treatments.
{009} Address Badge, optimized for light backgrounds, designed using the Saa Series fonts from URW.
{010} Address Badge, optimized for dark backgrounds, designed using the Saa Series fonts from URW.
{011} Lifestyle Photography by Sage Duke, featuring Barber, Ray Valdez.
{012} Typograpic lockup featuring Surveyor Display and Gotham from Hoefler and Co.
{013} Classic style pricing menu featuring the full typographic palette at work.
{014} Vector version of the Victorian influenced outdoor vinyl window signage with the Handle Raven perched on the "B"
{015} Full shot of the Victorian influenced outdoor vinyl window signage with the Handle Raven perched on the "B"
{016} An overview of most of the vector design assets for the Handle Brand Identity.
