Logo Design Inquiry

The following questions will determine the strategy employed to design a custom logo. Submit a response to all questions. If a question is not relevant to your interests input, "N / A."

Q 1 —

What is the company name of your organization  /  product  /  service?

Q 2 —

What services or products do you offer?

Q 3 —

Who is your primary target audience?

Q 4 —

What was the motivation behind starting your company?

Q 5 —

What are the values and  /  or mission statement of your company?

Q 6 —

Describe the goals of your company.

Q 7 —

What is the annual revenue of your company  /  how many employees do you have?

Q 8 —

Who are your main competitors?

Q 9 —

What sets your company apart from the competition?

Q 10 —

How do your competitors market themselves?

Q 11 —

How do most of your customers find out about your company?

Q 12 —

Do you currently have a logo? If yes, what do you like and dislike about it?

Q 13 —

What do you want a new logo to accomplish?

Q 14 —

Which of these words is a better fit for your brand—traditional or modern?

Q 15 —

Which of these words is a better fit for your brand—friendly or corporate?

Q 16 —

Which of these words is a better fit for your brand—high end or cost-effective?

Q 17 —

What colors or color palettes do you like and why?

Q 18 —

In your opinion, what defines a successful logo?

Q 19 —

Do you have any ideas for the design direction of your logo?

Q 20 —

Are there any restrictions to consider when designing the new logo?

Q 21 —

Is there anything that must be included, like existing brand elements, words or icons?

Q 22 —

Do you have a budget in mind for the new logo?

Q 23 —

Do you have a deadline that needs to be considered?

Q 24 —

Who will be the internal decision-makers giving feedback and approvals on this project?

Q 25 —

Looking at other companies’ branding, what logos do you like and why?

Q 26 —

Will you be needing any other services in addition to this logo design?

Q 27 —

Is there anything else you would like to add that has not been covered?

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