The following questions will determine the strategy employed to design a custom logo. Submit a response to all questions. If a question is not relevant to your interests input, "N / A."
What is the company name of your organization  /  product  /  service?
What services or products do you offer?
Who is your primary target audience?
What was the motivation behind starting your company?
What are the values and  /  or mission statement of your company?
Describe the goals of your company.
What is the annual revenue of your company  /  how many employees do you have?
Who are your main competitors?
What sets your company apart from the competition?
How do your competitors market themselves?
How do most of your customers find out about your company?
Do you currently have a logo? If yes, what do you like and dislike about it?
What do you want a new logo to accomplish?
Which of these words is a better fit for your brand—traditional or modern?
Which of these words is a better fit for your brand—friendly or corporate?
Which of these words is a better fit for your brand—high end or cost-effective?
What colors or color palettes do you like and why?
In your opinion, what defines a successful logo?
Do you have any ideas for the design direction of your logo?
Are there any restrictions to consider when designing the new logo?
Is there anything that must be included, like existing brand elements, words or icons?
Do you have a budget in mind for the new logo?
Do you have a deadline that needs to be considered?
Who will be the internal decision-makers giving feedback and approvals on this project?
Looking at other companies’ branding, what logos do you like and why?
Will you be needing any other services in addition to this logo design?
Is there anything else you would like to add that has not been covered?
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